In 2015 I launched a fun little side project with my business partner Nick Haase called Startup Drugz. The concept was incredibly simple, but nobody was doing it. We decided to put funny startup and entrepreneurial sayings like “I’m A Millionaire On Paper” on t-shirts. Basically, we wanted to create an apparel brand for entrepreneurs like myself.
After coming up with the idea I spent a few days building out a basic Shopify store and designing a handful of t-shirts. Once the store and initial products were ready we went live and submitted the store to Product Hunt. Within 24 hours of launch, we knew we were on to something big.
During our first 48 hours in business, we generated over $2k in sales with 15,000+ unique shoppers visiting our store. Pretty amazing right? What’s even more amazing is that our sales could have been 3-4x higher, but we made a ton of amateur mistakes. For example, Shopify automatically sets shipping at $10 flat rate for all new stores, so we were charging $10 shipping on $20 t-shirts. We lost a ton of sales because of this.
All entrepreneurs (even the best in the world) frequently make mistakes. However, successful entrepreneurs learn from each and every mistake. After our first week in business, I put together a list of every mistake we made and then spent the following week fixing them all.