Facebook’s Advanced Website Custom Audiences

Facebook just added a ton of amazing new features to its already robust custom audience tool, called Facebook’s Advanced Website Custom Audiences. You can now create custom audiences based on frequency of visits, duration of visit, amount spent, device used and much more. Custom audiences are the foundation of retargeting and with these new segmentation capabilities advertisers will be able to run even more personalized and relevant retargeting campaigns.

As discussed in my blog post, 6 Reasons Why Your Facebook Ad ROI Sucks, custom audiences and retargeting are a critical component in finding success with Facebook ads.

In this video I provide a hands on demo/tutorial of this incredible new feature. I also break down specific use cases for a wide range of advertisers. These use cases include:

For an ecommerce store

  • Create a custom audience for your best customers who have made at least 3 purchases and spent over $1,000 in the past 60 days.
  • Create a custom audience for your best prospects who have visited the store at least 5 times and added over $250 of product to their cart in the past 30 days.

For a media property/blog

  • Create a custom audience for your most active mobile readers who have visited the site at least 15 times on their mobile device in the past 30 days.

In future videos I will show the results from several test campaigns that I have been running with Facebook’s advanced website custom audiences. Currently, the results are beyond impressive, which is expected given how targeted and personalized the campaigns are.


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