Do You Know Facebook™ Ads? Are you a master media buyer? Are you a Facebook newbie? Do you believe you truly know the ins and outs of “Big Blue”? Let’s see what you got. Facebook flags an ad if you use more than 20% text in your image. What impact does using more than 20% of text on ad have? Reach objectives are more expensive because they get your ad in front of more eyeballs. You can share the Facebook Pixel, but you can’t share your Facebook Audiences. You want to advertise in another country other than the one you currently are – you need to create an additional Page for that country. What is the limit of Business Managers you can have for a Facebook account? Running two ad sets to the same identical audience when scaling budget will not impact CPMs or CPAs for one Ad Account. Facebook charges an additional cost for using Behavior targeting. Facebook charges an additional cost for using Interest targeting Which % of a Lookalike Audience will create the largest audience? Which % of a Lookalike Audience will create the most targeted audience? You can only create Custom Audiences from purchasers. You can can create more than 1 Lookalike Audience at a time. Facebook allows you to create Value-Based Lookalike Audiences by Customer LTV. What is the proper structure of a campaign in Facebook Ads Manager? You can share Post ID between separate Ad Accounts In order to share a Post ID you need to publish the post to the business Page. Lifetime Budgets are better than Daily Budgets. Increasing frequency to an audience means they enjoy seeing the ad more You can’t spend more than $5,000 a day on a single Ad Account. If I have an Ad Account banned in Business Manager you can continue to make more. The Facebook Pixel always reports accurate numbers. You can write copy about making money with sensationalism and guarantees. Facebook accepts BEFORE and AFTER photos. The time of day you start your ad does not impact cost or delivery. You can use text in the Link Description field of an Ad. The Facebook Pixel Helper is used to increase targeting on ads. Starting a campaign at a larger budget means that costs will definitely be higher when you start out. You can exclude audiences from your current audience at the Ad level. Which of the following work for scaling budget on a campaign? If frequency goes up and CTR begins to go down what is taking place? What section do you choose Targeting and Placement Options for ads? What section do you adjust bids for an ad campaign? Facebook requires a TOS and Privacy Policy for landing pages you advertise to. Website Conversion objective will always produce lower CPAs compared to Traffic and Reach objectives for a campaign . You can retarget your audience based on a certain viewing percentage of a video ad. A Video View ad cannot exceed 90 seconds. You can change a campaign objective that is already live. It is okay to use the Facebook Pixel from a single Ad Account for multiple products and businesses. The most important metric of a campaign is CPC. Audience Insights can be accessed from where? Spying on competitors is against Facebook Ad Policy. What type of words should you avoid to keep an Ad Account from being banned? What is the number of custom conversions that Facebook allows you to create per Ad Account? You can share Post ID between separate Ad Accounts. Starting a campaign at a larger budget means that costs will definitely be higher when you start out. You can only create Custom Audiences from “Purchasers”. Why might a 10% Lookalike Audience perform better than a 1% Lookalike Audience with the Website Conversion Objective? What is the max number of Lookalike Audiences you can create at once? CTR (All) is a better indicator of campaign performance than CTR (Link) for a Website Clicks objective? What is the maximum limit of Business Managers you can have for a Facebook account? What is the default window attribution for clicks? 🤢Yikes! Did Your Cat Run Across Your Keyboard? Just kidding! (Kind of) We love everyone, regardless of whether they are just getting started with Facebook Ads or spending 7 figures a month: Lucky for you☘️, we are in the business of helping people out. Presenting Facebook Ad IQ Academy Lite…it’s like our full price Advanced version, but we removed all the fancy jargon and kept the foundational pieces for people who are more concerned with building a campaign and not setting budgets on fire💵🔥 than they are scaling campaigns to $10,000+ per day💰💰💰. However…we have stuff for that too 🙂 Check it out.😎 🙈Oh No! You Should Keep To MySpace. Just kidding! (Kind of) We love everyone, regardless of whether they are just getting started with Facebook Ads or spending 7 figures a month: Lucky for you☘️, we are in the business of helping people out. 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